Job Overview: As a Social Media Marketer, you will be responsible for developing and executing social media strategies to enhance brand awareness, engage with our audience, and drive traffic to our online platforms. The ideal candidate will have a strong understanding of various social media platforms, content creation, and analytics, with a proven ability to manage and grow social media channels.

Key Responsibilities:

• Develop, implement, and manage our social media strategy across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create engaging, high-quality content, including text, images, videos, and other media, tailored to each platform.
• Plan and execute social media campaigns to support marketing initiatives, product launches, and brand promotions.
• Monitor social media channels for trends, feedback, and engagement opportunities, responding promptly and professionally.
• Analyze and report on social media performance using analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social), providing insights and recommendations for improvement.
• Stay up-to-date with the latest social media trends, tools, and best practices, and incorporate them into the strategy.
• Collaborate with cross-functional teams, including marketing, design, and customer service, to ensure brand consistency and effective communication.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.
• Engage with influencers and brand advocates to build partnerships and expand our reach.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 2-3 years of experience in social media marketing, preferably within an e-commerce or digital marketing environment.
• Proven track record of managing and growing social media accounts.
• Strong understanding of social media platforms, trends, and best practices.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Buffer).
• Experience with social media advertising, including Facebook Ads Manager and other ad platforms.
• Excellent written and verbal communication skills.
• Creative thinking and ability to generate innovative ideas and content.
• Strong analytical skills and ability to interpret social media metrics.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.

Preferred Qualifications:

• Experience with influencer marketing and collaboration.
• Knowledge of SEO and content marketing.
• Graphic design skills and proficiency in design tools (e.g., Adobe Creative Suite, Canva).