As an SEO Executive, you will be responsible for developing and implementing effective search engine optimization (SEO) strategies to improve the company's organic search rankings, drive website traffic, and enhance online visibility. The ideal candidate will have a strong understanding of SEO best practices, keyword research, and analytics, with a proven track record of achieving measurable results.

Key Responsibilities:

• Conduct keyword research and analysis to identify opportunities for improving website rankings.
• Develop and implement on-page and off-page SEO strategies to improve organic search performance.
• Optimize website content, including meta tags, headings, URLs, and images, to enhance search engine visibility.
• Monitor and analyze website performance using SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, Ahrefs, SEMrush).
• Perform technical SEO audits and identify areas for improvement, including site speed, mobile-friendliness, and crawlability.
• Create and execute link-building strategies to acquire high-quality backlinks.
• Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
• Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are integrated into all digital efforts.
• Prepare and present regular reports on SEO performance, including key metrics, trends, and insights.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 2-3 years of experience in SEO, preferably within an e-commerce or digital marketing environment.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
• Strong understanding of search engine algorithms, ranking factors, and best practices.
• Experience with keyword research, content optimization, and link-building strategies.
• Familiarity with HTML, CSS, and website content management systems (e.g., WordPress).
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.
• Attention to detail and a passion for staying updated with industry trends.